Explore the imaginal.

A field of perception where creation, direction, and meaning arrive before they are organized into strategy.

What is the imaginal?

The imaginal is not a place you go to, but a mode of perception through which reality reveals itself before it is explained. It is the layer where sensation, image, and meaning emerge together, where the body, the mind, the inner world, and the environment begin to interact as one system.

What appears there is not invented or fictional, but encountered through a different faculty, one that allows symbols, archetypes, and direction to take form before language organizes them. It is from this threshold that creation originates, and the role of the artist is to remain in contact with it long enough to receive, process, and translate what emerges without reducing it too early.

THE 9X9 MYTHOLOGY — Discord Server

Portrait of Vae Bataille with white wings in soft light.

Vae Bataille — Founder of the 9x9 Universe

How can we use it as art-led business owners?

An immersive and innovative business is not created by adding aesthetics or storytelling after the fact, but by letting the imaginal determine the structure itself. This means your offers, your spaces, your language, and your client experience all emerge from images, sensations, and internal worlds before they are turned into strategy.

Instead of asking what works, you ask what is happening inside me, and you build from that. This is how your business becomes a territory rather than a service: people do not just buy something, they enter something.

The innovation comes from the fact that you are not repeating existing models, but translating something that has not yet been seen, while the immersion comes from your ability to preserve the integrity of that world across every touchpoint, from your offers to your rituals to the way people move inside it.

Vae Bataille studying an architectural blueprint across a large table.

III

The imaginal-heart of the 9x9 Universe

The Church of the Madlands is the center of the 9x9 imaginal world ~ the place that organizes everything Vae creates, sees, and builds. It is where perception shifts from passive to generative, where feelings become doors, and where art is no longer an output but a consequence of being fully inside one’s own inner landscape. Every project, ritual, and structure traces back to this constellation; a living sanctuary where imagination is treated as real territory, and where those who enter are no longer observers, but active shapers of the world they inhabit.

Become a member of the Church

A luminous cathedral-like structure at dusk with its doors open to a glowing entrance.